Good Florist Guide 2024-2025

 

PRESS RELEASE

Wednesday 1st January 2025

Local East Grinstead florist Zara Flora named one of UK’s best florists!

Being an independent retailer is tough but East Grinstead florist Zara Flora is bucking the trend and delighted to announce that they have had their membership of the exclusive Good Florist Guide renewed for the 7th time.  Which means they can now proudly display the 2024/2025 roundel to show their membership is completely up to date and makes them very, very special.

Because Good Florist Guide is unique. It’s the only kite-mark of quality in the world that not only checks and accredits all members before they are allowed to display the coveted logo but re-checks the members, each and every year, to make sure they are maintaining standards.

Which could be why this truly merit-based guide to the finest florists in the world is considered the gold standard of floristry; the ‘little black book’ of the very best British and Irish florists and likened to receiving a Michelin star award. 

Commenting on their re-accreditation and receiving the prestigious accolade for the 8th year running owners Zara and Paul Dalrymple described themselves as delighted.

Because unlike any other directory of florists, no-one can just buy their way in to the Guide, and it certainly isn’t about how many likes or votes you can get! Being a Good Florist Guide member meant Zara Flora not only had to undergo a rigorous evaluation process before being approved in the first place but were then reassessed each year before being invited to re-join.

And it isn’t just the flowers that get checked.  Zara Flora had to show that every part of their business is as gorgeous as the flowers … right down to the delivery vehicle … to make sure they meet the strict criteria of not just offering gorgeous designs, but also the best service and value for bespoke floristry and flowers.

Commenting on their success Zara Dalrymple of Zara Flora said: ‘It is an honour to be accepted into the Good Florist Guide.  We are passionate about flowers, design, quality, and the service we give to each of our customers, so it is wonderful to have this recognised.

Caroline Marshall-Foster, Editor of the florist industry bible The Florist Magazine, and Chief Executive of Good Florist Guide set it up as a way of ensuring customers always receive top quality floristry from businesses that value excellent customer service.

Caroline said, “You can buy flowers virtually anywhere these days. But nothing really beats the experience of receiving fabulous flowers from a truly bespoke florist. The Good Florist Guide is my way of sharing all that is good about floristry. It allows consumers to know that the florist they choose is able and willing to go the extra mile and make all their purchases, big or small, truly special.”

About us:  Zara Flora offers flower delivery in East Grinstead and the surrounding area and is a recommended supplier of wedding, event and funeral flowers in Sussex, Surrey and Kent.

We are a family business, named after our principal florist Zara Dalrymple, with strong local connections, especially in the town of East Grinstead, where we have run a much loved flower shop for two decades.

We work now from a studio at Ashdown Park Hotel, a few minutes south of East Grinstead. Zara Flora is the resident florist, providing flowers for the public areas, guests, weddings and events. Zara Flora also provides flowers for the clients of Alexander House Hotel, The Ravenswood, Highley Manor, and Ballard and Shortall Funeral Directors.

If you’d like flowers delivered in our area, there is an online ordering facility on the website. Alternatively, or to discuss wedding, event or funeral flowers, we’d be pleased to meet you in person (by appointment please) or chat/message by phone/WhatsApp on 07707 608 602

You’ll find a selection of photos on our site https://www.zaraflora.com and many more on Instagram, Facebook, Flickr and Pinterest. You can also view Zara’s demos on Youtube: https://www.youtube.com/user/zarafloraflorist

For more information contact.

Good Florist Guide 2024-2025

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